ASTA RESORT
Asta Resort embodies a destination-like experience, seamlessly blending artisanal craftsmanship with designs of versatile wearability and retro glamour. Asta Resort personifies the nostalgia of travel, fashion, food, and art, interweaving them into the very fabric of the brand. A brand rooted in the values of expansive horizons, global exploration, and personal luxury.
Helena, the visionary behind Asta Resort, draws inspiration from her multicultural upbringing, combining Danish and Australian influences to create timeless pieces that resonate with a global audience. With a passion for evoking anticipation and childlike joy through her designs, Helena infuses each collection with a sense of nostalgia and celebration of life's happiest moments. Her commitment to European knitwear artistry is evident in every stitch, as she collaborates with skilled artisans to produce garments that exude warmth, intention and sentiment.
Asta Resort envisions exporting symbolic collections to the world, each designed to reflect and celebrate a unique aspect of life. The focus on knitwear as a medium allows them to convey connection through carefully chosen stitches and silhouettes, inspiring others to embrace quality craftsmanship and sustainability in their practice. With production now based in Italy and Portugal, Asta Resort remain dedicated to preserving traditional techniques while advancing towards a future of zero-waste production and emotional connection with their garments. Together with Helena's sister, Jasmine, a creative sister duo is formed, overseeing every aspect of production, ensuring an attention to detail and personal touch in every piece.
