ISSA was born from a feeling. Growing up in Rio de Janeiro, Daniella Helayel lived the Carioca rhythm – joyful, passionate, and devoted to the pleasure of connection. Ipanema beach was the meeting point, where life unfolded between sand and sea. It was there she would watch the surfers cry “Issa!” as they caught the perfect wave – a sound of pure joy, of freedom, of being utterly in tune with nature.

ISSA returns with a clear purpose: to bring joy back to fashion. To create pieces that make a woman feel entirely herself the moment she puts one on. Every cut is built for the body in motion – for dancing, for moving, for arriving with ease. What sets the house apart is a singular vision. ISSA has never followed trends; it follows its own instinct – Brazilian soul, British craft, one clear point of view.