Rainbowwave x NuORDER Partnership Announcement

Rainbowwave is pleased to announce its first ever digital showroom for PS21, launching on June 8th. The showroom, founded by Maria Lemos in 2002 is partnering with US-based B2B digital showroom platform Nu Order for PS21 and SS21 sales campaigns.
A digital showroom had always been in the future plans for Rainbowwave but the Coronavirus pandemic has accelerated the move to digital.

“We’ve had to be strategic with who we partnered with. We represent a number of brands globally and we really wanted a platform that wanted to work with us long-term. Digital doesn’t replace the physical but we felt Nu Order was the platform that allowed us to still showcase the DNA of Rainbowwave and our unique offering & service. That’s the most important element for me, it’s not about people buying off a line sheet, we have to still show our taste level, our experience and expertise. In the future I think its integral to still offer the personal showroom experience but the digital showroom really does allow us to reach all corners of the world.”
Maria Lemos, Founder of Rainbowwave

For PS21 Rainbowwave is showcasing a curated edit of brands, only 12 and the collections themselves have all been edited to ensure a really cohesive representation of each brand. Labels include; Ancient Greek Sandals, ReDone, Extreme Cashmere, Vaara and Loretta Caponi.


Lucia Restelli
Telephone: +44 (0)20 3227 4970
Email: lucia@rainbowwave.com