Fashion seems to enter the market with a huge bang, but ARIAS has kind of been an insider secret of top actresses and professionals. We love the women we have dressed from the beginning. I am thrilled to create pieces that women feel confident in, and that they feel have the polish and presentation they need for events whether it be a press junket, cocktail party, or a board meeting. Or perhaps all three in a day! But ultimately, we are really embracing agelessness…There is a need among women of all ages who are really moving the needle in this world, and they want to look polished and relevant but refuse to chase the trend. We dress them.