ALEJANDRA ALONSO ROJAS
Based in New York ,Madrid born designer Alejandra Alonso Rojas has created a casual luxury brand around traditional and experimental handwork.
Her lifelong practice draws from a deep understanding of Spanish tradition and sophistication met with her taste for modernity. Eschewing trends and seasonality, Rojas’s designs cater to modern, pioneering women who value timelessness.
The line is an evolution of the designer’s signature styles, a foundation of hand-knits, impeccable tailoring, and hand-finished details. Layerability and versatility through a synergy of contrasting textures define the designer’s perspective on casual luxury.
Fine hand-crocheted pieces pair with butter soft leathers to add warmth, while chunky knitwear, a key unifier in Rojas’s collections, gives featherweight silk, satin, and tailored ensembles an effortless, softened edge from day to night. Variations are endless and offered through a seasonless approach.
