"We draw our inspiration from a future whose outline is being ever defined but whose values we can already grasp. We promote lucidity, enlightenment and radiance, by imagining and creating pieces of jewellery with the idea that a jewel can be held up as a value; that it may embody a value and be conscious of the world it has been created in and is going to last in. JEM Jewellery Ethically Minded intends to champion an introspective and invested jewellery industry, that challenges the status quo."