Alexis began selling antiques on the streets of NYC in the mid 80’s around St Marks Place and quickly built a love for the art of selling. At the same time he started working on jewellery projects involving Lucite as his main material. At that time the buyer from Moma and the Guggenheim in New York found him and championed him in developing a jewellery business. Through the nineties this developed into something that began to take off around 1999 – 2000. Around this time I was lucky enough to be working for him in NY and we worked on growing the business, especially his department store business with Saks and this was the beginning of a huge rise in fortunes. Soon he was with Neimans, Nordstroms and more. Opening his own store firstly in Soho the business took off and stores were soon dotted across the US and he had a healthy international business. Having sold a stake in the business he decided in around 2018 to step away and focus on having a family. Two wonderful children later he was enjoying life in Brooklyn, when Brooks Brothers, the company he had sold too went bankrupt during the pandemic. Grabbing his chance he bought the business and his name back and has since then worked to re-imagine and redefine his business. Smaller – more focused and more suited to his family life. With the same spirit.