Launched in 2016, KALITA was created by London based Texas-Iraqi Kalita al Swaidi after being inspired by her frequent travels with her family during her childhood. Al Swaidi describes herself as a “global gypsy” who currently splits her time between London and Bali where her first collection was inspired. Regularly travelling to and from different destinations, al Swaidi was always on the hunt for perfect travel pieces that could transition easily between the city and the sea. From there the first collection of KALITA was born.
The aesthetic and vision is effortless, chic, and modern, creating a resort wear collection that can be worn after a dip in the ocean or during an elegant dinner. Exaggerated silhouettes in washed sky blues, deep green, caramel and bronze tones take center stage, whilst generous swathes of parachute silk habotai create show-stopping shapes that make women feel effortlessly chic. Kalita’s own travel experience motivated her to pay special attention to those details that can give its wearer the confidence to flatter her in any situation. Details such as careful draping to cinch the waist, added fabric to subtly cover the back of the arms, and bias cutting are all used to enhance and flatter the female silhouette.