Sofía Sanchez de Betak is a Buenos Aires born, New York based, Creative Director and Fashion and Travel Consultant, who recently launched her brand, Chufy. The new line of ready-to-wear clothing is inspired by her worldwide travels, each season focusing on a new destination and its indigenous culture, collaborating with artisans to imbue every piece with the authenticity of local craftsmanship. Chufy updates those traditions for modern life.

The inception of Chufy also dovetailed with the publication of de Betak’s latest book with Assouline, Travels With Chufy, a roving itinerary of the hotels, haciendas, and homes away from home that she treasures most.