In 2011 denim
designer-entrepreneur, Scott Morrison, launched his third denim line, 3x1. The
name is derived from denim’s standard weaving construction, the 3x1 (Right Hand
Twill). Introduced as a retail concept and focused initially on making
limited-edition jeans, custom made and bespoke jeans to be sold in the 3x1
atelier, the opportunity quickly arose to develop a small wholesale range for a
few of the world’s finest retailers all round the world.