In 2011 denim designer-entrepreneur, Scott Morrison, launched his third denim line, 3x1. The name is derived from denim’s standard weaving construction, the 3x1 (Right Hand Twill). Introduced as a retail concept and focused initially on making limited-edition jeans, custom made and bespoke jeans to be sold in the 3x1 atelier, the opportunity quickly arose to develop a small wholesale range for a few of the world’s finest retailers all round the world.