GOODBOY was created by director Jinkoo Lee with an urge to design everyday clothing with unexpected, high quality details. Experimental use of colour and fabrications each season reflect a high energy attitude with endless possibilities. Eye catching with unexpected motifs, GOODBOY delivers gender-neutral athleisure staples with ever-changing, fun and pop collections that give its wearer the perfect mix of style and comfort. Intrinsically linked to the burgeoning South Korean music scene