At the heart of Italy’s Abruzzo region in Campo Imperatore, Gerardo Cavaliere and Margherita Cardelli dreamt up a brand that could translate their lifestyle and unique, personal aesthetic.
Rooted in an effortless yet sophisticated style, able to survive the fast-pace of fashion, Giuliva Heritage Collection promotes a sustainable and mindful approach to life. These core values are encapsulated in one word, “Giulivismo”; this word also defines Sartoria Giuliva, men’s tailoring atelier and sister brand to Giuliva Heritage Collection. Their use of upscale natural materials, its high-end craftsmanship and rigorous attention to details, resonate in the ready-to-wear Giuliva Heritage Collection. Entirely manufactured in Italy, the garments celebrate the country’s most authentic artisanal craftsmanship.
Delivering sophisticated staples, designed and crafted to be beautifully durable, Giuliva Heritage Collection combines the needs of a dynamic, contemporary lifestyle with a timeless attitude. In order to stimulate a shift in thinking about how to wear clothes and inspire relevant changes in consumption habits, Giuliva Heritage Collection chooses to put a strong emphasis on quality in order to reduce waste in the long term, through a new, more sustainable slow fashion approach.
Launching on Net-a-Porter and Matches in August.