Japanese born, Hanako Maeda is the Creative Director of ADEAM. Spending her time between Tokyo and New York City, she grew up surrounded in fashion through her parents’ fashion brand, FOXEY and later studying Art History at Columbia University. In 2012, Hanako launched her own fashion label, ADEAM which debuted at New York Fashion Week for Fall 2013.

With a deep connection to her hometowns of Tokyo and New York, Hanako fuses the two cities of her upbringing into her collections; along with her love for the arts, traveling, food and architecture. Hanako takes the juxtaposition between traditional Japanese techniques and modern silhouettes that align with a modern and spirited sensibility that is ADEAM.

Adeam will present their AW18 collection during NYFW on Thursday 8th February 2018 at 2pm EST.

Stockists include Net-A-Porter, Selfridges, Browns, Moda Operandi as well as the brands three boutiques in Japan.

Prices from £400 - £1300

www.adeam.com