Stefania Vaidani launched her self-titled brand in 2018. Born into a family of creators and inspired by her native Greece, Stefania takes inspiration from the 50s, 60s and 70s of Island life in Greece and American fashion. Old is New is their mantra. Looking at vintage pieces and updating them for a contemporary edge.
Stefania wanted to create a fashion brand that was affordable to many (priced £50-£265) but with the high fashion “wow” effect.
Vegan leather, organic cotton and recycled fabrics form 99% of the collection. Stefania, still in her twenties is focussed on sustainability and giving back, working with many non-profit charities.